Fabio Otalora, Second Column

Because I transfer every image by hand onto leather for our bags and accessories, I get to re-visit these places and remember being there. Our bags are designed to age and the images become more interesting and vintage looking over time. It reminds me that this is what’s happening to the actual place and it keeps the memory alive.

When a customer sees one of our products and recognizes a place that they love, or wish to someday visit—it instantly connects us. I especially love the secret connections: when I see someone on the subway, or walking down the street wearing an INSIDERS1 bag—they don’t know me, or that I made that, but yet we are connected. It really doesn’t get any better than that.