I was born in Tel-Aviv, and grew up nurtured by the constant creativity of my mother who was an artist, and by the powerful European aesthetic of my father who is an architect. I have always felt inspired by the spaces surrounding me, and I am lucky to have been encouraged to respond to those spaces through my creativity.
I have always loved the cities of Israel and Europe and when I was growing up I dreamed of someday living in New York. After ten years as an Art Director for an Israeli advertising agency, I decided to go for it and moved to Brooklyn.
The incredible energy and spirit of my new home inspired me and I started giving ‘insider’ tours of New York,showing tourists the underground places that I had discovered, places that they might not find on their own. While the tours were very popular, I found real success with the promotional t-shirts I printed up with images from these places. People loved these images, images that I had created from from my own photos playing with the effects of light, color, tone and perspective so that the image reflected how a particular place had moved me, or what the space had inspired within me.
I began to experiment more with the photography and printing process and then with other items: printing the images onto leather and using them on bags, and all kinds of fantastic accessories. Before I knew it, I had developed a whole product line and people were stopping me on the street to ask where I got these things.